Creative ideas paper
2026 edition
Eleven concrete ways to use cleared chant audio

Eleven
ideas.

For music supervisors, ad creatives and directors who want a faster way to brief us. One angle per page. Real chants, real rights, ready to lift.

11
Ideas · proven angles
12
Pages · A4 landscape
5 min
Read · then brief
29k+
Chants behind every one
FanChants · Matchday Records 01 / 08
01 — How this works

A faster way
to brief us.

Every idea here is something a real brief turned into a real licence. Pick one, change it, mash two together, or just send it as-is and we'll come back with chant suggestions and a quote.

01
Goal alerts
02
Ad audio
03
E-cards
04
Ringtones
05
Corporate box
06
Sticker packs
07
App audio
08
Merch
09
Radio spots
10
Podcast intro
11
Museum audio
Read

5 minutes, cover-to-cover.

Brief

Reply to the email, or use the form at www.fanchants.com/commercial/quote.

Receive

A shortlist of chants + a quote, within 24 hours.

One angle per page · brief us with the idea number if you like 02 / 08
Ideas 01 · 04
01 · Goal alerts

Goal alerts that play the chant.

The chant the fans sing for the player who just scored. Not a synth ding. Notification audio your users actually open.

Best fit: betting apps, fantasy sports, score apps.

02 · Ad audio

Ad audio that sounds like the stadium.

Real crowd recordings, cleared per song, drop into broadcast, internet or in-stadium creative. Sky used this catalogue for a $20k WC22 spot.

Best fit: ad agencies, brand campaigns.

03 · E-cards

E-cards your members forward.

Celebrate a member moment with the right chant attached. Promotion weekends, cup runs, anniversaries. Made to be shared, not deleted.

Best fit: club CRM, fan-membership platforms.

04 · Ringtones

Free ringtones fans actually keep.

A player chant or a goal roar on the handset. Loyalty perk that doesn't cost loyalty points. Bouygues Telecom used these for the last World Cup.

Best fit: telcos, fan-club apps, club marketing.

Real briefs · real cleared deals · brief us with the idea number 03 / 08
Ideas 05 · 08
05 · Corporate box

The corporate box that still feels like the terrace.

Hospitality audio that earns its tier. We supplied Eintracht Frankfurt's executive box for Rhein-Main-Verkehrsverbund (€825 deal, 2019).

Best fit: stadium hospitality, executive matchday providers.

06 · Sticker packs

Sticker packs that land the joke.

Goal celebrations, near misses, boos, sackings, full-time roars. Audio stickers that travel between fans in the group chat.

Best fit: Messenger, LINE, Telegram, club apps.

07 · App audio

Your app sounds like Anfield.

Player chants, club anthems, in-app stings on the events that matter. Same audio EA and Konami licence for in-game atmosphere, sized for your stack.

Best fit: betting apps, fantasy apps, club apps.

08 · Merch

Merch that actually makes noise.

Chant-triggered mugs, doorbells, alarm clocks, bottle openers. Leeds United did the mug with our Marching On Together. Bradford Exchange did the cards.

Best fit: merchandise + collectibles brands.

Real deals listed where contracts permit · brief us for the rest 04 / 08
Ideas 09 · 11
09 · Radio spots

Radio spots without
stock crowd.

500+ cleared cuts. Boos, "come on!", "well in", goal roars, near-miss reactions. Pre-game and half-time creative that sounds like the match.

Best fit: radio ad production, betting + auto-dealer creative.

10 · Podcast intro

Your podcast intro
is the chant.

30-second main chant, 10-second stinger, 5 crowd FX per club. Cleared, drop-in, no DMCA strikes. Snap Judgment used our West Ham audio in 2016.

Best fit: football podcast networks, indie shows.

11 · Museum audio

Museum audio that puts
visitors in the stand.

Full nation coverage, every major league, exhibition-cleared. We supplied the FIFA Museum. Local football museums next.

Best fit: museums, fan experience attractions.

Every idea here turned into a real licence · brief us with the number 05 / 08
02 — How to brief us

A good brief.
In six lines.

Copy this template into your email, fill it in, send. The more concrete the brief, the faster and tighter the quote.

Project

"Sky Sports Premier League opening title sequence."

Idea (from this paper)

"Idea 02 — ad audio. Layer 09 — radio crowd FX on the lead-in."

Use

"Broadcast TV + streaming. UK only. 1 year. Renewable."

Chants you'd like (or surprise us)

"God Save the King + Anfield 'YNWA' if you have them. Otherwise, your shortlist."

Budget

"Tier 02 — Standard. Around £3,000."

Deadline

"Quote in 24h. Audio delivery: within 5 working days of contract."

Notes (anything else)

"NDA on request. Cleared for renewal at the same rate."

[email protected] · same-day reply in business hours 06 / 08
03 — Pricing reminder

Four tiers.
One quote process.

Rates broadly aligned to the PRS card. Indicate your tier when you brief; we'll come back with a tight quote.

Tier 01 · Indie
< $1k
Short-form digital · single track · 1 month
Social spots, podcast intros, festival promos, indie short films. Single track, single territory, single platform.
Tier 02 · Standard
$1k – $5k
Multi-track · regional broadcast · up to 12 months
TV adverts, sponsored content, in-stadium screens, documentaries. Bundle of tracks, regional, short-to-medium term.
Tier 03 · Premium
$5k – $25k
Multi-territory · multi-year · multi-platform
Major-network campaigns, theatrical releases, AAA games. Larger bundles, multi-territory, long-term licence.
Tier 04 · Bespoke
$25k+
Global · in perpetuity · exclusive scope
Tournament IP, brand-defining campaigns, exclusivity options. Quoted individually.
What every tier includes
Master rights · mastered audioMP3, WAV, AIFF. Stems on request. Lyric translations. Underlying-melody attribution.
Renewals
StraightforwardSmall fee, same paperwork. We don't pretend a renewal is a new negotiation.
Exclusivity
Tier 04 onlyCategory exclusivity available on bespoke. Not sold below this tier.
Full pricing & clearance detail at www.fanchants.com/commercial 07 / 08
04 — Get in touch

Pick a number.
Brief us.
Done.

Licensing enquiries

[email protected] www.fanchants.com/commercial Reference the idea numbers (01 — 11) when you brief and we'll come back with chants and a quote.

Browse & listen

fanchants.com [email protected] @fanchants on X · Instagram · Facebook · YouTube · Spotify
© FanChants · Matchday Records · 2005 – 2026 Independently produced fan-chant audio. Not official club merchandise. 08 / 08